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In this article, we’ll look at what makes an awesome testimonial, how to write one, and how to get some good ones from your clients.
But the effort is worth it. Later on, I’ll provide you with scripts you can send to your clients or customers to get more reviews and testimonials.
Video. Video testimonials are incredibly powerful.
4) Write (and Revise!) a Video Script While a lot of big ideas come from the C-suite, not all executives know how to write video scripts—a key part of pre-production that’s most commonly understated.
You will be doing a ton of writing to create and sell online courses. There’s the actual course content, which can include video scripts, slideshows, and PDFs. Then there’s marketing content: promotional emails, social media ads, and ultimately, writing a sale page that converts .